The Brand Kit

If you have run a few nodes you have probably retyped the same description of your brand three or four times. The Brand Kit is where that stops.

Make one from your website

Open Brand Kits and paste your site address. Flowgen fetches the page, reads the palette, the logo and the general look, and writes them into a kit you can edit. If you have no website yet, describe the business instead and it builds the same kit from that.

Reading the site takes one model call, which runs on a Gemini or OpenRouter key, or on your ChatGPT or Claude plan. You choose which under "Read it with".

Facts taken from the site are kept separate from anything the model inferred, so you can see which is which before you trust it.

What it changes

Attach a kit to a workflow and Flowgen adds the brand's palette, look and mood to every image and video prompt when it runs. You stop writing them. Describe the shot and the brand comes with it.

• Write @handle in a prompt to send a specific Brand Kit photo as a reference image.
• Products and people in the kit each get their own handle, so "@oat-carton on a kitchen counter" uses your actual carton.
• The Copilot reads the kit too, so it can plan a campaign without being told the colours.

The part nobody finds on their own

The Brand Kit is the feature that makes the second week better than the first, and almost nobody discovers it unprompted. If you only take one thing from these docs, take this one.

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